Alcatel and Shanghai Media Group (SMG), a media conglomerate with radio, television, newspaper, and websites across China, have jointly set up an IPTV lab in Shanghai to drive the commercialization of IPTV services in China. In the Lab, Alcatel integrates SMG’s broadcast content and head-end equipment with Alcatel’s end-to-end IPTV service delivery architecture, as well as terminals to simulate a complete network environment for developing, validating and test-running IPTV services.
The companies are collaborating on IPTV solutions such as digital rights management (DRM) solutions, a broadcast control management platform, content integration and service management platforms tailored to the needs of Chinese service providers. In addition, the joint team will carry out in-depth studies on various business cases for IPTV so that comprehensive consulting services can be provided to help operators launch profitable IPTV services.
Alcatel said the new lab has become an integral part of its Asia Pacific IPTV Solution Center, which is managed by Alcatel Shanghai Bell.
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- In June 2004, Alcatel and SMG signed a strategic partnership agreement pledging extensive cooperation in broadband access and mobile video. Under this agreement, Alcatel will integrate SMG’s TV and video content into its 3G networking and broadband access solutions.