Alcatel-Lucent is rolling out a significant evolution of its Triple Play Services Delivery Architecture (TPSDA), featuring a more cost-effective and flexible platform for high bandwidth services such as HDTV, an improved IPTV user experience – with immediate channel changing and more reliable TV service, and new capabilities to facilitate the insertion into TV programs of advertisements that are targeted to specific communities or localities, in turn enabling the development of new TV advertising business models. The goal is to enable smart, IP-based, video-centric networks that offer subscribers a consistent and high-quality, personalized and interactive viewing experience.
This evolution of Alcatel-Lucent’s TPSDA – dubbed “TPSDA 2.0”, which is powered by enhancements to the company’s broadband access and IP/MPLS portfolios, will be available starting in early 2009. The company is announcing these capabilities at this week’s Broadband World Forum in Brussels.
The enhancements add application layer intelligence to the TPSDA network elements enabling them to cache, store, stream and splice video content as well as to characterize application layer content. As a result, TPSDA 2.0 is able to deliver new features such as immediate channel change and re-transmission. The company says this will yield considerable cost savings, while assuring an uninterrupted viewing experience. In addition, TPSDA 2.0 enables mass scaling of unicast/personalized services, even with HDTV, by optimizing the content delivery. By distributing and integrating these capabilities into the network elements instead of in centralized or distributed servers, TPSDA 2.0 provides operators with a scalable and cost-effective foundation to serve all of these options from the network, allowing them to continue to grow and expand their business.
The enhancements in TPSDA 2.0 also help support Alcatel-Lucent’s new Targeted and Interactive IPTV Advertising solution, introduced today, which is designed to increase IPTV revenue by making it easier for advertisers to reach the most attractive potential customers with ads that are more timely and relevant.
Alcatel-Lucent noted that it holds the No.1 market position in IPTV middleware subscribers (2+ million), TPSDA deployments (55+) and IPTV transformation and integration projects (50+).http://www.alcatel-lucent.com/tpsda
- In March 2008, Alcatel-Lucent unveiled extensive enhancements to its IP service routing portfolio that leverage a new high-performance chipset for packet processing and traffic management.
Alcatel-Lucent said its new custom FP2 chipset, which took three years to develop, is capable of sophisticated and optimized network processing and traffic management at speeds up to 100 Gbps. The upgrades to the current products include more than double the density of Gigabit and 10 Gigabit Ethernet ports as well as supporting up to 10 times the number of services per router. The FP2 chipset also provides a path to 100 Gigabit Ethernet. It also enables densities of up to 1,200 Gigabit Ethernet ports per rack, while delivering sophisticated services to each port at line rate.
The following enhancements to the Alcatel-Lucent IP/MPLS service router portfolio will be available in Q3 2008:
Next Generation Silicon
- the 100 Gbps FP2 chipset integrates 112 array cores for 95,000 MIPs performance and is implemented in 90nm process technology. The silicon was developed in house.
7750 Service Router Platform
- Up to 1 Tb/s capacity
- 50Gb/s (full-duplex) Input/Output Module3-XP (IOM3-XP)
- 20-port Gigabit Ethernet MDA-XP (SFP-Fiber)
- 20-Port 10/100/1000 Ethernet MDA-XP (Copper)
- 2-port 10 Gigabit Ethernet MDA-XP (XFP)
- 4-Port 10 Gigabit Ethernet MDA-XP (XFP)
- Application Assurance Integrated Services Adaptor (AA-ISA) with DPI technology
- IPSec Integrated Services Adaptor (IPSec-ISA)
7450 Ethernet Service Switch Platform
- Up to 1 Tb/s capacity
- 50Gb/s (full-duplex) IOM3-XP
- 20-port Gigabit Ethernet MDA-XP (SFP-Fiber)
- 20-Port 10/100/1000 Ethernet MDA-XP (Copper)
- 2-port 10 Gigabit Ethernet MDA-XP (XFP)
- 4-Port 10 Gigabit Ethernet MDA-XP (XFP)
- Application Assurance Integrated Services Adaptor (AA-ISA) with DPI technology
Alcatel-Lucent noted that it has shipped more than 20,000 IP/MPLS systems since 2004.