AT&T introduced a new “Digby Mobile Commerce” 
AT&T already provides retail industry solutions across mobile channels, including AT&T Mobile Barcode Services, AT&T Global Messaging Suite, AT&T Digital Signage and ShopAlerts by AT&T.
“By adding Digby Mobile Commerce Solutions to our portfolio of Mobile Marketing Solutions, we’re able to offer retailers a comprehensive set of services for promoting, merchandising, and selling product through a mobile channel,” said Chris Hill, Vice President, Advanced Mobility Solutions, AT&T Business Solutions. “Digby mobile and in-store application development and mobile commerce features, combined with AT&T’s retail industry consulting practice and mobile marketing solutions, give retail companies exactly what they need to engage potential customers who are on-the-go and in the store.”http://www.att.com
http://www.digby.com