Amazon Web Services has announced the launch of Amazon GameLift Streams, a cloud-based streaming capability enabling developers to quickly deploy games to global audiences without significant code modifications. This fully-managed streaming service allows developers to upload game content onto cloud-based GPU instances and begin streaming within minutes, supporting AAA, AA, and Indie titles across browsers and devices. Amazon GameLift Streams is designed to eliminate the complexity of building in-house streaming infrastructure, significantly reducing deployment time for game developers.
The new service supports Windows, Linux, and Proton runtimes, ensuring broad compatibility with browsers including Chrome, Edge, Firefox, Safari, and others using the WebRTC protocol. Amazon GameLift Streams lets developers flexibly scale their streaming capacity according to player demand, optimizing costs through pay-as-you-go usage. Additionally, the platform enables real-time monitoring of active streams and usage via AWS’s global infrastructure, available in six regions, to deliver low-latency gameplay experiences worldwide.
Initial adopters of Amazon GameLift Streams include Xsolla, leveraging the technology for its cloud gaming solution, and Bandai Namco, which streams its Gundam franchise metaverse platform. Game developers such as Ludeo have reported significantly increased engagement from instantly accessible game demos, as evidenced by recent campaigns demonstrating higher engagement and conversion rates compared to traditional advertisements. AWS anticipates Amazon GameLift Streams will substantially boost monetization opportunities and audience reach for game developers.
• Amazon GameLift Streams requires minimal or no code modifications for deployment.
• Supports streaming of AAA, AA, and Indie games via browsers such as Chrome, Edge, Firefox, and Safari.
• Cloud-based GPU instances deliver game streams with low latency from six AWS regions globally.
• Flexible scaling ensures developers pay only for streaming capacity actually used.
• Initial partners include Xsolla (cloud gaming solutions) and Bandai Namco’s Gundam metaverse platform.
“Amazon GameLift Streams can help the game industry transform billions of everyday devices around the world into gaming machines without rebuilding game code or managing their own infrastructure,” said Stuart Broome, general manager and head of Immersive Technology at AWS. “For game developers, this creates exciting new revenue and monetization opportunities that weren’t possible before.”