Coinciding with the opening day of the Olympics, Bell Canada launched its new corporate brand. The launch includes an advertising campaign and a new company logo.
“The new Bell brand underlines that we are moving forward as a company and as a service provider, with new services, a new strategy and a new goal,” said George Cope, President and Chief Executive Officer of BCE and Bell Canada. “It’s a straightforward and customer-focused brand that directly supports the Bell team’s goal: To be recognized by customers as Canada’s leading communications company.”
“The taglines ‘Today just got better’ and ‘La vie est Bell’ reflect our commitment as a company and as a team to deliver
on our strategy and achieve our goal,” stated Wade Oosterman, Chief Brand Officer for Bell, and President of Bell
Mobility.http://www.bce.ca