Boingo Acquires Cloud Nine for Wi-Fi Hotspot Advertising

Boingo has acquired Cloud Nine Media, which provides Wi-Fi sponsorship and location-based advertising at more than 6,000 airports, hotels, bars and restaurants, and recreational areas in the U.S. and Canada. Financial terms were not disclosed.

The Cloud Nine technology platforms will allow Boingo to deliver 100% share-of-voice sponsored access that can be used across Boingo’s global portfolio of managed Wi-Fi hotspots, including airports, shopping malls, restaurants, stadiums, transportation hubs and metropolitan hotzones that reach more than 1.5 billion people each year. San Francisco-based Cloud Nine Media also brings a team of skilled technologists and ad sales executives to the table, as well as relationships with key venues and advertisers.

“As we’ve expanded our Wi-Fi services into new venue categories, the demand for sponsored access and location based advertising services has grown in parallel,” said David Hagan, president and chief executive officer of Boingo Wireless. “Cloud Nine Media brings a formidable portfolio of tools and talent that will help us take our execution to the next level.” http://www.boingo.com 06-Aug-12