BT passed its target of two million wholesale broadband connections. The latest million connections have come in little more than eight months. BT credited several factors for quick pace of adoption:
- two major wholesale broadband price cuts helping to make UK retail prices among the best value in Europe. Broadband in the UK costs only the equivalent of nine SMS text messages or “less than half a pint of beer a day.”
- a registration and trigger scheme that has helped identify where demand is strongest. BT has worked with more than 600 local action groups to stimulate demand for broadband and reach their local trigger levels. 700,000 customers have now registered their interest in broadband and more than one million leaflets have been distributed to promote the scheme and boost demand.
- introduction of BT Broadband, a high speed direct Internet access service
- the first delivery in Europe of a broadband content and applications partnership with Yahoo!
- regional partnerships to stimulate demand and extend broadband availability
There are more than more than 150 ADSL providers in the UK. Cable competitors maintain a 40% share of the market. http://www.btplc.com