As of the end of September, China Mobile was serving 698 million lines — the 700 million milestone has likely been crossed as the company continues to add nearly 5.4 million users per month. The company notes that as the number of low usage customers has increased, it is seeing more cases of “one customer with multiple SIM cards.”
For the first nine months of 2012, China Mobile’s operating revenue of the first three quarters
of 2012 reached RMB408.6 billion, representing an increase of 6.4% compared to the same
period of last year. EBITDA reached RMB187.3 billion, essentially maintained at the level
for the same period of last year. Profit attributable to equity shareholders reached RMB93.3
billion, representing an increase of 1.4% compared to the same period of last year.
Some highlights:
- The wireless data traffic in the first three quarters of 2012 increased by 188.1% compared to the same period of last year.
- The number of 3G customers has exceeded 75 million
- ARPU remains steady at RMB 67 (US$10.71)