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Cisco to Acquire Linksys, Enter the Home Networking Business

Cisco Systems will acquire The Linksys Group, one of the leading providers of home networking products, for approximately $500 million in Cisco common stock. Linksys currently offers more than 70 products, including wireless routers and access points for simultaneous sharing of broadband Internet connections, wireless network adapters and wireless print servers as well as traditional wired products such as Ethernet routers and cable modems, unmanaged switches and hubs, print servers and network attached storage for easy sharing of digital music, photo and video media files. Linksys’ sales are made through retail, e-commerce, catalog and distributor channels. Linksys claims to be the market leader in worldwide, consumer WLAN sales. Cisco said the deal represents its entry into the high-growth consumer/SOHO networking market. Charles Giancarlo, senior vice president of Switching, Voice and Carrier Systems, said the Linksys WLAN products do not overlap with its Aironet brand because the existing Cisco products are designed for business networks. Cisco plans to continue using the Linksys brand for its existing retail, distributor and e-commerce channels. The company noted that growth in the home networking market has been closely tracking growth in broadband penetration.
http://www.cisco.com
http://www.linksys.com

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