Despite slower growth, Deutsche Telekom continues to substantially increase its customer numbers in the DSL and mobile communications. 
The company credits its growth to special pricing, bundles and products, such as its Call&Surf all-in packages, the Max mobile flat rates or the community service MyFaves in the United States and products like Entertain, the Apple iPhone 3G or the Android-based T-Mobile G1, for its competitive differentiation. Some highlights:
- With a DSL net add market share of around 45 percent in Germany and almost 1.6 million new customers, T-Home achieved the target it had set itself in 2008.
- In the fourth quarter of 2008, for DSL T-Home ‘s new customer market share almost reached the 50-percent mark.
- T-Home has consolidated its top position in the German DSL market with 10.6 million existing retail customers and a total market share of around 46 percent.
- T-Home now has some 500,000 customers orders for its Entertain triple-play offer.
- Deutsche Telekom’s subsidiaries in Croatia, Slovakia, Hungary, Macedonia and Montenegro acquired a total of more than 220,000 IPTV customers by the end of 2008.
- The number of line losses was at the lower end of the guidance of 2.5 to 3 million issued at the beginning of the year. In addition to losses caused by competitive and regulatory factors, this value includes, for the first time in 2008, line losses on technical grounds as a result of the migration of resale customers to the all-IP platform.
- T-Mobile now has 128.3 million customer in all of its markets. This means that the number of customers increased organically by 7.6 million. The contract customer segment accounts for 5 million of this growth with a current customer base of 65.9 million.
- T-Mobile Deutschland added over 950,000 new contract customers for the year.
- T-Mobile USA had a customer base of 32.8 million at the end of the year, including SunCom, which was fully consolidated in February 2008. Organic customer growth — excluding SunCom — was thus almost 3 million compared with the end of 2007. Including SunCom, total customer growth was 4.1 million. At the end of the year, broadband 3G mobile services were available to around 107 million people in the United States. This figure is set to almost double following further network expansion in 2009.
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