Google and 
Google said that by adding over 50 networks on Verizon FiOS TV across 3.3 million homes, it can offer advertisers a growing TV audience. By early 2011, advertisers will be able to reach 35 million households, or almost one-third of all US cable and satellite homes through Google TV Ads.
http://www.google.com/adwords/tvads/#subid=US-en_US-pa%26sourceid=AWO-adage