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Disney Expands Use of its DIG Motion Video Application

Walt Disney Internet Group is expanding the use of its proprietary DIG Motion video technology to the Movies.com and Abc.com sites. After a one-time activation process, DIG Motion technology automatically launches full-motion video clips, typically lasting one to three minutes, when a consumer visits a participating site. Video is pre-downloaded directly to users’ computers so there is no buffering, streaming or waiting. The technology first debuted on ESPN.com in February 2003 and has since been activated by more than 1.8 million site visitors and it averages 800,000 views daily.
http://www.dig.com

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