By acting through two companies in which it holds an 85% stake, DISH was qualified as a small company in the auction, entitling it to a 25% discount on acquired spectrum. Pai notes that DISH has annual revenues of almost $14 billion, a market capitalization of over $32 billion, and over 14 million customers.
http://www.fcc.gov/document/commissioner-pai-statement-abuse-designated-entity-program