HP introduced new virtual storage appliances for the software-defined data center (SDDC), OpenStack cloud integration capabilities and a new entry-level all-flash array to enable affordable application performance acceleration.

Additionally, HP is enabling high service levels while removing cost barriers to flash storage adoption with the HP 3PAR StoreServ 7200 All-Flash Starter Kit (starting at $35,000)
“As customers move to the software-defined data center, they face gaps with legacy hardware-oriented storage,” said David Scott, senior vice president and general manager, HP Storage. “For increased agility, HP delivers software-defined storage via VSAs that optimize cost and all-flash, service-refined storage to optimize service levels—both orchestrated with common tools.”
http://www8.hp.com/us/en/hp-news/press-release.html?id=1753931#.U_q5aPmwJnQ