Converge Digest

Huawei’s “Four-Engines” Brand Strategy

Huawei outlined a new brand strategy for IP networking that centers on “engines” for enabling ubiquitous connectivity.

At the Huawei Global Analyst Summit 2019 last week in Shenzhen, Huawei introduced its four new engine series products for the IP network:

Kevin Hu, President of Huawei Data Communication Product Line, said: “Huawei has more than 20 years of expertise in the IP field. We are committed to building differentiated innovative products and continuously applying digital technologies, such as 5G, cloud computing, and AI to IP networks. We believe that the intelligent IP networks built with the four engine series products can continuously empower users with business intelligence.”

https://www.huawei.com/en/press-events/news/2019/4/huawei-four-engines-brand-strategy-intelligent-ip-networks

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