IBM Launches “Cognitive” Consulting Practice

Leveraging its Watson artificial intelligence cloud, IBM is launching a consulting organization dedicated to helping clients realize the transformative value of “cognitive business.”

“Our work with clients across many industries shows that cognitive computing is the path to the next great set of possibilities for business,” said Bridget van Kralingen, senior vice president, IBM Global Business Services. “Clients know they are collecting and analyzing more data than ever before, but 80 percent of all the available data — images, voice, literature, chemical formulas, social expressions — remains out of reach for traditional computing systems. We’re scaling expertise to close that gap and help our clients become cognitive banks, retailers, automakers, insurers or healthcare providers.”

“Before long, we will look back and wonder how we made important decisions or discovered new opportunities without systematically learning from all available data,” said Stephen Pratt, global leader, IBM Cognitive Business Solutions. “Over the next decade, this transformation will be very personal for professionals as we embrace learning algorithms to enhance our capacity. For clients, cognitive systems will provide organizations that adopt these powerful tools outperform their peers.”

IBM noted that over the past year, it has forged strategic partnerships with Apple, Twitter, The Weather Channel and Facebook, all aimed at unlocking new data sources to the advantage of clients worldwide.

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