Microsoft and an array of handset manufacturers rolled out the latest generation of phones based on the Windows Mobile operating system, version 6.5. 
Microsoft also announced the availability of two key services platforms for the new phones: My Phone and Windows Marketplace for Mobile. My Phone is a free service that helps people back up and manage photos, applications and other content from their phone or PC, as well as restore information in the event of a lost phone. Windows Marketplace for Mobile is an online library of business and leisure mobile applications — as well as games — that customers can buy and download directly to their phones.
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