Motorola Invests in INVIDI for Addressable TV Advertising

Motorola Ventures has made a strategic investment in INVIDI Technologies, a start-up focused on addressable advertising solutions for the television industry. Financial terms of the investment were not disclosed. The companies said INVIDI’s proprietary technology has the ability to accurately identify viewers’ age, gender, location and other characteristics for greater personalization while maintaining privacy and confidentiality.

INVIDI Technologies was founded in 2000 and is based in Princeton, New Jersey.http://www.motorola.comhttp://www.invidi.com/