Motorola Signs David Beckham as Global Brand Ambassador

Motorola signed David Beckham to serve as its global brand ambassador. The three-year collaboration with David Beckham will kick-off with major activities across Asia including advertising appearances and extensive retail promotions.

The deal also includes the ability to embed exclusive Beckham content — such as screen savers and video clips of the star in action — in Motorola handsets. Financial terms were not disclosed.

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