NASCAR picks AWS as preferred cloud

National Association for Stock Car Auto Racing (NASCAR) has chosen AWS as its standard for cloud-based machine learning and artificial intelligence workloads.

Specifically, NASCAR will leverage AWS services to enhance its full range of media assets including websites, mobile applications, and social properties for its 80 million fans worldwide. NASCAR will use the breadth of AWS technologies to build cloud-based services and automate processes, including a new video series on NASCAR.com called This Moment in NASCAR History powered by AWS.

“Amazon’s 20 years of machine learning experience, along with our broad analytics and machine learning capabilities, make us the best choice for organizations who want to use machine learning to gain insights into their data and establish new levels of engagement with their customers,” said Mike Clayville, Vice President, Worldwide Commercial Sales at AWS.