As of 30-June-2010, Netflix 
The percentage of customers using its streaming service during the quarter rose to 61 percent compared to 37 percent for the same period of 2009 and 55 percent for the first quarter of 2010. The company said it will continue to invest aggressively in streaming content because of the clear benefits to its business – faster subscriber growth due and less growth in DVD by mail shipments due to substitution.
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