Nokia Makes Navigation Free for Smartphones

Nokia will make navigation functionality free for its smartphones. The new version of Ovi Maps includes high-end car and pedestrian navigation features, such as turn-by-turn voice guidance for 74 countries, in 46 languages, and traffic information for more than 10 countries, as well as detailed maps for more than 180 countries.

Nokia said its decision to make navigation free will enable it to quickly activate a massive user base to which it can offer new location features, content and services. This is part of Nokia’s strategy to lead the market in mobile maps, navigation and location-based services. The move is also in line with Nokia’s vision that the next wave of growth will be centered on the location-aware, social internet — as the ‘where’ people are doing things becomes as important as the ‘what’ they are doing.

“Why have multiple devices that work that work in only one country or region? Put it all together, make it free, make it global and you almost double the potential size of the mobile navigation market,” explained Anssi Vanjoki, Executive Vice President, Nokia. “Nokia is the only company with a mobile navigation service for both drivers and pedestrians that works across the world. Unlike the legacy car navigation manufacturers, we don’t make you buy maps for different countries or regions even if you’re only visiting for a few days.”http://www.nokia.comhttp://