NTT DOCOMO Collaborates with China’s Baidu

NTT DOCOMO has invested US$22.5 million — equivalent to 20 percent ownership — in Baidu Yi Xin Network Technology, its joint venture with the Chinese language Internet search provider.

The companies will jointly provide value-added services and digital content for mobile phones in mainland China. Baidu Yi Xin is the content platform provider for mobile phones.

Starting in August, Baidu Yi Xin plans to provide content from Japan on its platform. This will include social games, e-commerce and other Web services, as well as Japan-made content localized for the Chinese market. http://www.nttdocomo.com