On2 Technologies launched its latest video compression format, On2 VP8, designed for web TV, IPTV and video conferencing. On2 claims its eighth generation On2 video implementation surpasses the compression efficiency and performance of every other video format on the market by employing over 40 technical innovations, among them:
- Advanced prediction through constructed reference frames
- Macroblock row level threading
- Improved small area referential encoding
- Advanced contextual entropy coding without the added complexity of bit level adaptability
- Sparse targeted adaptive loop filtering
On2 says it can deliver broadcast quality 720p using 1.2 Mbps.
In comparison, leading H.264 implementations require as much as twice the data to deliver the same quality video as On2 VP8 (as measured in objective peak signal to noise ratio (PSNR) testing). In addition, the On2 VP8 bitstream requires fewer processing cycles to decode, so users do not need to have the latest and greatest PC or mobile device to benefit from On2 VP8 video quality. Furthermore, the company said its On2 VP8 is designed to take full advantage of multi-core systems and can efficiently use up to 64 processor cores simultaneously.http://www.on2.com