PCCW, the incumbent operator in Hong Kong, reported that the installed subscriber base for its now TV service climbed to 927,000 at the end of June 2008, an increase of 13% from a year earlier. The paying base also recorded an increase of 19% to 668,000. As the largest pay-TV service provider in Hong Kong, now TV has further boosted its content line-up to more than 160 local and international channels at the end of June 2008, including over 85 exclusive world-class movies, sports, news and general entertainment channels.
now TV’s ARPU in June 2008 grew by 28% from a year ago to HK$213. The UEFA EURO 2008 had attracted new customer subscriptions to the Mega Sports Pack. The higher ARPU was also attributed to the growing demand for high value packs and HD premium channels. The introduction of the All-In-One Set-top-box with HD and digital terrestrial television reception capability also helped develop new incremental revenue streams.
Some additional highlights:
- Telecommunications Services (TSS) – TSS revenue achieved an 11% growth to HK$8,551 million, marked by significant growth in International Telecommunications Services and Other Telecommunications Services.
- Total local fixed lines in service at the end of June 2008 maintained at approximately 2,593,000, with firm ARPU recorded.
- Local data services revenue grew 9% year-on-year to HK$2,415 million.
- Strong growth in broadband network revenue was fuelled by another double-digit rise in consumer and business broadband service revenues.
- Total broadband access lines in service reached 1,275,000 at the end of June 2008, up by 8% from a year ago.
- Revenue from International Telecommunications Services also increased, mainly due to the growth in the wholesale market of traditional and IP-based international connectivity and voice services.
- MOOV, PCCW’s digital music brand with a library of over 130,000 songs and video titles from more than 90 local and international partners/labels, continued to help drive up the subscribers and ARPU of now.com.hk, PCCW’s popular broadband portal.
- Mobile revenue was up 28% year-on-year to HK$857 million. After achieving EBITDA breakeven in 2007, PCCW mobile generated a positive EBITDA of HK$108 million for the six months ended June 30, 2008.
- PCCW mobile’s 3G subscriber base grew impressively by 142% year-on-year to 288,000, while the total 2G subscriber base increased by 6% to 888,000. ARPU of 3G service increased by 3% from December 2007 to HK$222 in June 2008, and the blended 2G and 3G post-paid ARPU increased by 2% to HK$156 during the same period.
- PCCW Solutions – Revenue increased by 9% to HK$900 million. This was driven by the continued growing demand for IT solution services from both the public and private sectors in Hong Kong and mainland China, and the success in securing contracts from new clients and expanding relationships with existing ones.
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