The need for speed and quality remain the driving factors behind consumer choices for Internet service, according to a new survey conducted for Shaw Cablesystems, Western Canada’s leading Internet provider. The survey was commissioned by Shaw and conducted in October of this year, by market research firm Ipsos-ASI. In total, 1,341 interviews were conducted among Shaw’s recent Internet subscribers through an online questionnaire.
In the survey, 72% of respondents said speed was an important factor in their decision to choose Shaw as their Internet service provider, making it the most popular motivator mentioned by customers. http://www.shaw.ca