Telstra announced a new corporate structure aimed at helping the company to grow in key markets, invest in innovation, and provide better customer service. 
The key changes include:
- The creation of two new product units, headed by Justin Milne and Philip Jones, to enable Telstra to compete effectively in fixed and mobile markets.
- The creation of a new International unit, headed by Tarek Robbiati, that will take geographic and operational responsibility for CSL, Reach, Telstra’s businesses in China, international sales and business development.
- The consolidation of network, technology and IT functions and the appointment of Michael Rocca as acting Chief Operations Officer to further drive Telstra’s network and technology excellence.
- The appointment of Robert Nason to lead a new Customer Satisfaction, Simplification & Productivity unit responsible for improving customer service.
- The creation of an Operating Committee, comprising the heads of customer-facing and product units, to meet weekly and focus on business performance.
The changes mean the company will have four main functional groups – customer-facing units, product-based business units, a newly consolidated operations unit, and corporate support units – as well as the new International division, Sensis, and Telstra Wholesale.
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