Verizon has hired Rachelle Zoffer to manage interactive programming for its FiOS TV subscribers. She has held management positions at Softel-USA, ShadowTV and Disney, where she managed early interactive-TV advertising experiments.
http://www.verizon.com
- In June 2006, Verizon introduced an interactive weather and traffic widget to complement its fiber-optic FiOS TV service.
FiOS TV Widgets are available at no additional cost to customers with a set-top box. The widget provides one-touch, on-demand access to real-time local weather and traffic information. Subscribers use their remote control to display text-based weather and traffic on their TV screens without interrupting the program they are watching.
Future Widgets may include personalized news, sports scores and fantasy-league sports results or community information.
