The Alliance for Wireless Power (A4WP) and Power Matters Alliance (PMA) agreed to merge and establish an organization that will accelerate the availability and deployment of wireless charging technology on a global scale. The A4WP and PMA Boards will combine and feature a roster of global consumer brands, supply chain and market leaders: AT&T, Broadcom, Duracell, Flextronics, Gill Electronics, Integrated Device Technologies (IDT), Intel, Powermat, Qualcomm, Samsung Electronics, Samsung Electro-Mechanics, Starbucks and WiTricity.
One of the main objectives of the new organization is to accelerate the transition to volume economies of scale of wireless power transfer technology to benefit consumers, mobile network operators, consumer-facing commercial and retail brands, and the consumer electronics industry, including its semiconductor and manufacturing partners.
“The ‘standards war’ narrative presents a false choice,” said Kamil Grajski, Board Chair and President, Alliance for Wireless Power. “Consider that the typical mass-market smartphone contains a multiplicity of radio technologies (Bluetooth, NFC, WiFi, 3G, LTE) each built around a vibrant ecosystem, whereas other devices are single-mode (Bluetooth headset). The A4WP PMA merger is in the same spirit: enable the market to apply technologies to their best use cases.”
“The key to volume economics is to combine best-in-class wireless power transfer technology with innovative cloud-based network services,” said Ron Resnick, President, Power Matters Alliance. “The best-in-breed combination of A4WP and PMA assures decision-makers throughout the industry of responsible stewardship of these essential contributing technologies.”
