Telstra has completed a test LTE Broadcast session on its commercial LTE network using Ericsson’s solution.
During the demonstration, end user devices received different video feeds, including a sports match replay, sporting network news, horse racing coverage and news. Additionally, the devices received a large file using the single LTE Broadcast channel. The trial devices used Qualcomm Labs’ LTE Broadcast SDK and middleware running on Qualcomm Snapdragon processor and integrated modem platforms.
Mike Wright, Telstra Executive Director, Networks said: “The trial is an important step in testing this technology to see how it provides network efficiencies while providing consumers the content they want in a high-quality experience. Our goal is to ensure consumers can get the content they are looking for easily and to explore the wider benefits that might be obtained using broadcasting technology.”
Thomas Norén, Vice President and Head of Project Area Radio, Ericsson says: “LTE Broadcast provides the ability to send the same content simultaneously to a very large number of devices in a target area. Mobile operators can use this ability and monetize their media and network assets for new services. Revenue generation and cost-saving opportunities are significant and provide an attractive value proposition for mobile operators.”
