Cox Communications, the third largest cable operator in the U.S, with 6.2 million customers, confirmed plans to add wireless offerings to its bundle of entertainment and communications service. Specifically, Cox will use Sprint’s nationwide network to quickly enter the market in 2009. At the same time, Cox is concurrently building its own 3G network for additional market launches in 2009. Cox will also test 4G technology utilizing LTE (long term evolution).
In recent years, Cox has spent $500 million to acquire wireless spectrum in various FCC auctions.
“Wireless service will be a key driver to Cox’s future growth,” said Pat Esser, president of Cox Communications. “As wireless communications enters the new generation, we are uniquely positioned to deliver the entertainment and communications services our customers want, whenever, however and wherever they want them. Our bundled customers will become even ‘stickier’ as we offer them the best customer experience. To deliver the best customer experience, we will manage every aspect of the service, from product development to marketing and sales to back-office operations and customer support and billing.”http://www.cox.com
- Earlier this year, Sprint Nextel and its cable operator partners agreed to unwind the relationship under which Comcast, Cox and Time Warner bundled Sprint’s mobile service under the “Pivot” brand.
