In a keynote address at CES in Las Vegas, Comcast CEO Brian L. Roberts unveiled “Project Infinity” — a vision to give consumers the ability to watch any movie, television show, user generated content or other video that a producer wants to make available On Demand.
The initiative builds on the long-term trend of time-shifted viewing.
“Project Infinity plans to give consumers the best and most content they will find On Demand anywhere — more HD, more sports, more movies, kids’ programs and network TV,” said Brian L. Roberts, Chairman and Chief Executive Officer of Comcast Corporation. “Project Infinity builds on our commitment to bring more content to people across all platforms at home and on the go, and we’ll work with our partners, programmers and video producers to deliver on this vision.”
Comcast said that as its On Demand library has expanded to offer more than 10,000 selections each month, viewership has grown dramatically, surpassing six billion views since 2003. Comcast customers now are selecting On Demand 100 times per second, with 275 million views monthly.
Comcast will support its plan for Project Infinity using its existing fiber network and national IP backbone. The company plans to create a system of library servers that will efficiently serve VOD content to consumers from several key locations across the country. This system would enable Comcast to offer exponentially more VOD content.
Comcast plans to expand its current HD lineup. By the end of the year, Comcast will make available more than 1,000 HD movies and TV shows every month, as well as the most popular television networks in HD as they debut.http://www.comcast.com
