Microsoft announced several new entertainment services and partnerships to build its Xbox Live content library , including new deals with Disney-ABC Television Group, NBC Universal and Metro-Goldwyn-Mayer Studios Inc. (MGM).
Under the agreement with Disney-ABC Television Group, later this month, all U.S. Xbox LIVE members will begin to have access to select TV shows and movies from the ABC Television Network, ABC Family, ABC News, Disney Channel and Toon Disney as part of an agreement with Disney-ABC Television Group. More than 500 hours of content, in both standard definition and high definition when available, will be offered.
Under the agreement with MGM, Xbox 360 will offer MGM’s movie library on demand for Xbox 360 including such titles as “Rocky,” “Terminator,” “Legally Blonde,” “Silence of the Lambs” and “Barbershop.” United Artists, an MGM sister company, will also make select films available on demand.
Microsoft said it now has more than 10 million Xbox LIVE members and more than 3,500 hours of premium content, making Xbox 360 a premier platform for on-demand TV shows and movies.
Under another exclusive agreement, Microsoft and NBC will deliver NBCOlympics.com on MSN, the official U.S. online home of the 2008 Summer Olympics in Beijing. In the first “long-tail” Olympics, online viewers will have access to more than 3,000 hours of live and on-demand content so they can watch their favorite athlete or sport, regardless of whether the sport has seven fans or 7 million. NBCOlympics.com on MSN will be available free and powered by Microsoft Silverlight technology, a cross-browser, cross-platform plug-in for delivering high-quality video experiences on the Web.
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