Amdocs announced that its Qpass digital commerce solution has processed more than $2.5 billion worth of premium digital products and services, representing over 900 million transactions since 2003.
Citing a growth in the number of mobile subscribers using premium data services, Amdocs expects that in 2007 alone its Qpass digital commerce solution will process more than $1 billion in premium digital content, an increase of approximately 40 percent over 2006.
Amdocs also noted an interesting trend in mobile commerce – it has seen the average price per premium content transaction go up from $3.18 in January to $3.49 in June. Direct-to-consumer, or so-called “off-portal” sales in which consumers purchase premium services or products directly from content providers and pay via their service provider billing mechanisms, have also grown as a result of stronger marketing efforts. As of June 2007, off-portal sales grew 15 percent over the previous 12 months contributing to the overall growth in the digital content market.
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- In April 2006, Amdocs agreed to acquire Qpass, a leading provider of digital commerce software and solutions, for approximately $275 million in cash. Qpass can act as a channel between the content provider and the service provider, helping to determine how to offer, manage, charge, and fulfill for the service. It plays a key role in enabling the value chain and monetizing digital content. Qpass currently has relationships with over 300 content providers and also works with some of the largest carrier groups globally, including Cingular, Sprint, and T-Mobile.
