AT&T launched an extensive advertising campaign to begin transition the Cingular brand to its own AT&T corporate identity.
AT&T estimates that 20 percent of the operating expense savings from the AT&T-BellSouth merger will come from advertising, as all operations are moved under a single brand. Previously, the three companies each supported distinct brands with three separate advertising campaigns.
“Around the world, our customers recognize the AT&T brand for meaningful innovation, a commitment to customer service, high quality and exceptional reliability,” said Edward E. Whitacre Jr., chairman and CEO of AT&T. “AT&T, BellSouth and Cingular are now one company, and going to market with our services under one brand is the right thing to do.”http://www.att.com
