ViewNow. a subsidiary of Kasenna, signed a deal with Buena Vista Television enabling it to distribute Disney movies for VOD services to both the telco and cable markets. The agreement provides for a 72-hour VOD rental period, compared to the standard 24-hour period of most VOD services. ViewNow said its deal represents the first time a major studio has allowed a 72-Hour VOD Rental.
In addition, ViewNow has secured both the IP and HFC rights to Disney content including titles from Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax Films, and Pixar Animation Studios.
This licensing deal will include such popular VOD Titles as Pirates of Caribbean 2: Dead Man’s Chest and the animation film Cars which will be coming to ViewNow Affiliates. Some of the first films available to ViewNow Affiliates will be The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, Eight Below, and Chicken Little. Buena Vista Pay Television’s content gives ViewNow the most in-depth and comprehensive line up of Studio VOD programming.
As a result of the deal, ViewNow now licenses, encodes, and distributes content from Warner Bros, New Line Cinema, 20th Century Fox, Paramount, NBC/Universal, Dreamworks, and many other Independent studios in MPEG 2, MPEG 4 (H.264), and VC1 encoded formats.
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