TiVo launched its “TiVoCast” service for delivering broadband video directly to the television sets of TiVo subscribers. The TiVoCast service turns Web video into television by bringing top broadband content now only available on the PC to the TV set.
TiVo also announced deals with key video content providers, including the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA), The New York Times, Heavy, iVillage and CNET among others.
For TiVo’s broadband video content partners, TiVoCast delivers access to more than 400,000 TiVo subscribers and enables consumers to easily access the content directly from their television sets in their homes. TiVo will give these outlets a platform to reach their consumers and enthusiasts in a direct and effective way, providing them a vital opportunity to be profitable through distribution, introduction of advertising, subscription plans, or pay- per-view.
“Television is still the preferred platform for watching video. The TiVoCast service captures mainstream and specialty-based content on the Web, delivering programming that is not otherwise available through the TV today and providing a wide variety of choice that will be of interest to all segments of the TV audience. The TiVoCast service provides niche networks and broadband content suppliers, for which the economics of television distribution might not make sense, a way to connect with audiences in the living room via their favorite medium for watching video, TV and TiVo,” said Tara Maitra, TiVo’s Vice President and General Manager, Programming.
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