Equinix has signed more than 60 enterprises, content providers and network service providers for its “Equinix Direct” multi-network connectivity service. Equinix Direct enables buyers and sellers of Internet network connectivity to establish business relationships with each other. The service combines Equinix’s multi-network environment with automated routing, billing and dynamic settlement technology. Equinix said that by leveraging a more efficient buyer-seller relationship within the same physical location, bandwidth buyers could overcome previous challenges to establishing relationships with multiple networks, such as costly and prohibitive long-term contracts and monthly usage minimums, expensive local loops with lengthy provisioning times, the installation of complex router configurations for each network service provider, and the administrative and technical requirements of establishing these relationships.
Currently, more than 30 enterprises and content companies, including Hallmark.com, Adobe, Shutterfly, Macromedia, Hotwire and ExpertCity are using Equinix Direct. The more than 20 bandwidth providers currently on the service include America Online, Level (3), Cox Communications, Global Crossing, BIG PIPE (a division of Shaw Communications), Teleglobe and WilTel. http://www.equinix.com
