Motive introduced a Usage Policy Manager designed to help DSL and cable operators model the network-subscriber-bandwidth capacity ratio of their networks, correlate bandwidth consumption with specific subscriber services, and automate service policies. Motive said it developed the software to address business issues such as subscriber churn and excessive use or misuse of bandwidth. With access to network data only, traditional management vendors lack context of the service at the subscriber and application level, making their solutions unable to automate policies beyond packet management at the aggregate level. Motive software gathers data from multiple “collectors,” — including email servers, network provisioning systems, CRM applications, operational support systems (OSS), and security systems — identifies subscriber usage patterns, and automates policy actions to help providers take proactive steps to address subscriber or service issues.
The company said its software can identify the signature of subscribers on the verge of “churning” (canceling their service) and automatically act based on business rules set by the provider to prevent service cancellation. Motive also claims its product can detect inappropriate broadband usage — such as subscribers who are exceeding bandwidth thresholds, running commercial Web sites from home, or sharing their connection through WiFi — and automatically send warnings or upgrade options to them to enforce providers’ policies.
http://www.motive.com
