BT reported that more than 11.5 million homes across the UK streamed at least one home nations match during Euro 2024 using its broadband network. The tournament concluded dramatically on Sunday night, with Luis de la Fuente’s Spain narrowly defeating England to win a record fourth European Championship.
Euro 2024 has emerged as one of the biggest standalone sporting events in recent history. Scottish and English fans consumed over 11,000 TB of broadband data over the past four weeks while streaming their teams’ matches. Download traffic from the BBC and ITV surged to more than 30 times the average weekly volume.
The surge in football fans’ demand propelled both the BBC and ITV into the top three content providers on BT Group’s broadband network, surpassing popular platforms like Netflix, Facebook, and YouTube during home nations matches.
The nation rallied to support the Three Lions, with the action-packed final witnessing a 142% increase in streaming compared to England’s semi-final against the Netherlands. The highest peak in broadband traffic occurred when Cole Palmer equalized for England just after 9:30 PM.
