Broadband services appear to be nearly recession-proof, with 84 percent of consumers identifying broadband as an essential network service and therefore the least likely target for spending cuts, according to a series of recent studies sponsored by Alcatel-Lucent . The studies also showed that more consumers globally are planning to subscribe to and/or upgrade their broadband services, even while reducing spending in other areas.
Alcatel-Lucent said key factors driving this preference include a desire to reduce the cost and travel time associated with commuting, coupled with a preference for greener alternatives. In developed countries, respondents also noted a growing dependence on the Web as an information source, business tool, social network and entertainment venue.
“This clearly shows that people across the world rely on broadband services as a central part of their social and economic lives,” said Tim Krause, Chief Marketing Officer for Alcatel-Lucent. “As the world looks at ways to address the twin challenges of economic growth and climate change, our research shows that broadband and the digital economy must absolutely be at the top of decision making agendas.”http://www.alcatel-lucent.com/map
