Alcatel-Lucent released an enhanced Mobile Content Platform that mobile operators can use to create a personalized mobile shopping experience for targeted subscriber segments based on individual interests and behaviour. The Alcatel-Lucent 5965 Mobile Content Platform is a software platform that can be added to mobile networks without replacing existing content systems .
Alcatel-Lucent said its enhanced platform, along with an operator’s existing content systems (e.g. video, music, games, etc.), can be used to drive marketing campaigns and gain the intelligence to help them sell more. For the end user, the ability of the operator to support content both on and off their network, enables the subscriber to quickly see the content and brands they care about regardless of content type or where it is hosted. In addition, the operator can track purchases and based on that intelligence send targeted advertisements or special offers for related entertainment or brand specific promotions such as buy one get one free or earn a free ringtone.
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