Apptimize, a start-up based in San Francisco, announced $12.4 million in Series B financing for its optimization platform for A/B testing of mobile apps.
Investors include US Venture Partners,Glynn Capital Management, Goldcrest Investments, Western Technology Investments, Ken Ross, and Twin Gables.
“Mobile continues to be the dominant way consumers want to interact, so it’s important that businesses learn and adapt to customer preferences as quickly as possible,” said Nancy Hua, co-founder and CEO of Apptimize. “Our business customers are top performers in their industries, and have proven that fast iteration and intelligent A/B testing are key to staying competitive and relevant. Our simple and intuitive tools help mobile developers and business teams work together to optimize customer experiences, increase revenue and engagement, improve user ratings, and react quickly to changing trends.”
