BigBand Networks and TVWorks, a joint-venture between Comcast and Cox focused on developing next- generation interactive cable technology and services, demonstrated enhanced television (ETV) capabilities as part of a series of interoperability testing at CableLabs headquarters.
BigBand expanded the functionality of its Broadband Multimedia-Service Router (BMR to enable insertion of applications such as interactive advertising, TV-based eCommerce and interactive programming based on CableLabs’ ETV specifications. BigBand’s network equipment communicates with TVWorks’ set-top box client and a range of other elements, including ad servers and set-top boxes from multiple vendors, to deliver interactive TV programming to subscribers.
The TVWorks platform enables deployment of applications based on the CableLabs Enhanced Television — Binary Interchange Format (EBIF) specifications.
The companies said the EBIF standard should speed the time-to-broadcast and return-on-investment for interactive TV applications by allowing those applications to be developed once and deployed to the majority of the installed digital cable set-top boxes in North America, as well as next- generation cable set-tops coming to the market.
http://www.bigbandnet.comhttp://www.tvworks.com
