Chunghwa Telecom (CHT), the incumbent operator in Taiwan, has selected BigBand Networks’ MSP2000 (Media Services Platform) to deliver advanced advertising video solutions on High Definition (HD) and Standard Definition (SD) content, in both MPEG-2 and H.264 for its flagship Multimedia-On-Demand (MOD) IPTV service.
The deployment with Chunghwa Telecom is aimed at boosting its IPTV revenues by providing a highly reliable, scalable carrier-class platform to rapidly turn-up and augment MOD services to meet the growing demand for personalized video applications. Financial terms were not disclosed.
Chunghwa Telecom had over 700,000 MOD subscribers at year-end 2008. The BigBand MSP2000 will enable Chunghwa Telecom MOD to deliver targeted advertising based on geographic and demographic information into linear television without requiring complex client operations in the STB. As a result, advertisers can benefit from more effective ad campaigns with more targeted messaging and greater relevance. Chunghwa Telecom will use the BigBand MSP2000 to monitor and track fulfillment information for feedback and campaign effectiveness. This capability will contribute to MOD’s revenue model and help transform TV advertising distribution from traditional broadcast models towards more personalized delivery to further boost Average Revenue per User (ARPU).
BigBand said its MSP2000 has demonstrated the ability to integrate into the Chunghwa Telecom MOD network environment, which includes interworking with SD and HD content, the MOD STB, and encoders.
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