Brightcove, a start-up based in Cambridge, Massachusetts, signed a video content distribution partnership with AOL. Brightcove is building an open Internet TV service that would help video producers to monetize their content. Brightcove is currently available in an invitation-only commercial preview, which is being used by a variety of publishers ranging from independent producers to large cable broadcasters. Using the open online service, publishers are able to reach consumers through a wide range of broadband channels on the Internet while generating revenue from advertising and pay media sales they control. Brightcove expects to launch in 2006.
Brightcove and AOL will market a co-branded version of the Brightcove service as the self-service platform for publishing video on AOL.com. Through the syndication to AOL, publishers will be able to generate revenue from the advertising and pay media sales of their content on AOL.com and other video gateways on the AOL network of web properties.
Brightcove said the partnership with AOL is the first in a series of commercial agreements related to content publishing and distribution for its service.
Separately, Brightcove closed $16.2 million in venture funding led by AOL and included IAC/InterActiveCorp, The Hearst Corporation, and Allen & Company, as well as existing investors Accel Partners and General Catalyst Partners. The investments complete a Series B financing round that will fuel the company’s growth and the launch of its products and services.
Brightcove also announced the appointment of Barry Diller, Chairman and CEO of IAC/InterActiveCorp and Chairman of Expedia, Inc., to the Brightcove Board of Directors. http://www.brightcove.com
- Brightcove is headed by Jeremy Allaire, who previously was technologist and entrepreneur-in-residence for Cambridge, MA-based venture capital firm General Catalyst, where he worked on companies and investments in broadband media, mobile content, e-commerce software and digital identity. Before General Catalyst, Jeremy was Chief Technology Officer of Macromedia, where he helped define and launch the Macromedia MX platform for Rich Internet Applications.
