BT launched a multi-million pound campaign to promote its digital TV service under the theme “TV on your terms”. The TV slots are supported by a nationwide BT Vision poster campaign across billboards and bus sides, including a specially created execution for the Clapham Colossus at Clapham Junction — at 200ft, the largest backlit poster site in Europe.
BT Vision is enabled by the V-box, an HD-ready television set-top box which connects to BT Broadband where a customer has a minimum guaranteed line speed of 2 Mbps. The STB provides access to on-demand content and the Freeview channels. It also features a personal video recorder (PVR) which can record up to 80 hours of programming. BT is making the V-box — worth £199 – free to BT Broadband customers and, unlike its main competitors, is also not charging extra each month for the DVR function. The box is installed by a BT engineer, with an installation fee of £60 and a connection charge of £30. BT will introduce a self-install version of BT Vision later this year.
Unlike existing satellite and cable services, BT Vision does not require a mandatory subscription or minimum monthly payment. Payment terms for on-demand programming are completely flexible. Customers can either pay-per-view or subscribe to programming blocks as they wish with entertainment to suit every taste. There are current and library movies, music videos, concerts, kids’ programmes, recent and classic television including drama, comedy, documentaries and other genres. The huge selection of current movies are all available on a pay per view basis with the latest blockbuster titles at lower prices than are offered by satellite, cable and high street video chains.
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