BT has launched a personal, location-based Wi-Fi-enabled information service called BT MyPlace that is available from any wireless device using the BT Openzone outdoor Wi-Fi network in central London and the West End. 
After registering preferences such as favourite food, shops or activities, users are sent nearby recommendations based on these favourites and their location. The service is funded through on-site advertising at no cost to the 256,000 residents, 800,000 daily commuters, 23 million tourists and over six million business people who visit the city each year. Content partners include Time Out, Love Theatre, Kodak, LondonPass and audible.com. Westminster City Council information and transport detail is also available.
Converged digital media solutions company io global limited is developing and maintaining the service, and the service is supported by Westminster City Council and partners Intel and Cisco. BT MyPlace is free but customers wanting to use the wider internet over the BT outdoor Wi-Fi network will pay as usual.
http://www.btopenzone.com
