iO, a start-up jointly funded by BT and New Venture Partners, unveiled its new service for managing and delivering mobile content. The service provides packaging, pricing, presentation, purchase, delivery and billing for mobile content. iO initially will be marketed to mobile network operators as a complete outsourced solution for content delivery on a revenue-share basis by BT Global Services.
Mobile network operators would gain more rapid access to, and deployment of, a vast range of branded, global and local content (such as video, audio, MMS and SMS, among others) with minimal investment and risk. Operators can also manage marketing, pricing and billing through dynamic, operator-controlled, consumer portal interfaces (Web and WAP) while keeping control over the branding and presentation of customer interfaces. .
For content providers the iO solution provides advanced tools for packaging and pricing mobile content. It also provides immediate access to multiple mobile operators while protecting brand and intellectual property rights. Consumers benefit from instant access to a broader range of global and local content from major brands. .
iO’s service is based on technologies originally developed within BT.
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