Demand for higher-quality video resolution is growing steadily in mobile networks worldwide, according to Bytemobile newly released Mobile Analytics Report. Some key findings:
- On average, mobile subscribers consume their total daily video content in a single session.
- Video users click through multiple videos before terminating their session.
- On average, mobile video subscribers watch 10 videos sequentially.
- Across geographies, subscribers on un-optimized networks view approximately 60 seconds of each video clip, while subscribers on optimized networks watch 90 seconds.
- On an average day, 17% of total laptop subscribers consume video content, compared to 11% of total iPhone subscribers and 7% of total Android subscribers. Less than one percent of feature phone subscribers attempt to consume video content.
- During off-peak network hours, an individual subscriber will consume twice as much video content in a single session than they would during peak hours.
- demanding higher-quality videos across all device types.
- Form factor, screen size and user interface impact mobile video consumption.
- Depending on network conditions and time of day, mobile videos stall between 5 percent and
40 percent of the time. - Video optimization technology reduces stalling by 30-50 percent.
http://www.bytemobile.com
